Domino's Ramping Up the Social
You can’t help but be impressed with Domino’s total turnaround after those embarrassing YouTube videos back in 2009. They not only faced the challenges head on, but they’re blazing a trail for other companies to learn from and follow (preferably without the gaffe).
Sending people video clips of their tweets being shown in Time Square is a brilliant move and sure to spark lots of sharing. I’m sure they’re hoping this will be their “Old Spice Guy” moment, and I’m not certain we’ll see that, but what do you think?
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Hello! I'm a marketing guy in Toronto, originally from Minnesota (hi Mom!), and I'm fascinated with web2.0, marketing, technology and Apple. But don't hold any of it against me please.
