Fab Isn’t an Ecommerce Company; It’s a Content Company with Sales | PandoDaily
I’m definitely bookmarking this article for future reference.
The story of Fab.com really shows the value of content marketing and the importance of storytelling in brand development. I’ve often heard people think branding is nothing more than colours and logos, but its more about the customer’s lifestyle (actual or wanted) in relation to the product or service. Fab’s growth is a great testament, and I for one look forward to their Canadian debut.
The story of Fab.com really shows the value of content marketing and the importance of storytelling in brand development. I’ve often heard people think branding is nothing more than colours and logos, but its more about the customer’s lifestyle (actual or wanted) in relation to the product or service. Fab’s growth is a great testament, and I for one look forward to their Canadian debut.
Hello! I'm a marketing guy in Toronto, originally from Minnesota (hi Mom!), and I'm fascinated with web2.0, marketing, technology and Apple. But don't hold any of it against me please.
